Dixons Retail | Bringing life to technology

Dixons Retail | Bringing life to technology

Dixons Retail plc is Europe’s largest specialist electrical retailing and services company.

Our aim is to bring the latest technology at the best prices to our customers combined with great advice and after sales care. We operate multi-channel businesses in 12 countries and pure play operations in 14 countries. We have 1,100 stores and nearly 36,000 colleagues.

Our business model driven by customer insight, comprises three key pillars: an integrated multi-channel offering, a wide range of products and after sales service and support, underpinned by a low cost operating model. Click on the diagram to read more.
Customer insight
After sales, service & support
Low cost operating model

Our strategy

We continue to improve our business for customers. The Renewal and Transformation plan continues to make significant improvements to our business. With Sebastian James’ appointment as Group Chief Executive in February 2012, we set out three strategic priorities. Click to learn more.
Sustainable business model
Leader in our market
Align businesses
Deliver shareholder return

The way a customer shops is fundamentally changing. Our customers tell us that they want advice, to experience products and to ensure they are making the right choices, particularly as these are often major purchases that they will own for several years. The internet empowers customers with lots of information including product knowledge and price transparency. Single channel internet operators have structurally lower costs to sell products and have historically been able to offer highly competitive prices versus store based operators. Over recent years we have reduced our costs significantly and in more recent times have been able to significantly reduce, and in many cases virtually eliminate, the price gap through a focus on four distinct activities that we believe are the key strengths of our multi-channel service based model and will support our competitive advantage going forward:


Country GB
State Hertfordshire, Hemel Hempstead
Tags Electrical Stores Electronics Stores Shops and Stores
Country United Kingdom
State/Province England
distance: 3,576 Miles
Address Dixons Retail plc,Marylands Avenue Hemel Hempstead Herts HP2 7TG
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